Karan Johar’s romantic saga Ae Dil Hai Mushkil has beaten Ajay Devgn’s action dhamaka Shivaay in advance bookings. Looks like the Ranbir Kapoor, Aishwarya Rai and Anushka Sharam starrer has an edge over the Ajay Devgn production. This news has generated a hype as the years biggest clash was all set to hit the screens this Diwali.
Finally, trade expert Akshaye Rathi revealed, that ‘Ae Dil Hai Mushkil’ has beaten ‘Shivaay’ in the advance booking. He said, “The good thing about this Diwali is that both the films (Ae Dil Hai Mushkil and Shivaay) are very clearly demarcated in terms of the audience they cater too. ‘Ae Dil Hai Mushkil’ is a very multiplex, urban-youth film, while Shivaay is a mass entertainer, which is very single screen friendly. Traditionally, if you see the big advance booking figures come from the multiplexes and the urban-centres. So, the advance booking figures will indicate that Ae Dil Hai Mushkil has an edge over Shivaay.”
He further added, “Mass films like ‘Shivaay’ always depend on current bookings. And hence, the advance booking figures do not really indicate the true picture of what the day one figures will be like for either of the films. Just because of the simple reason that you do not expect the single screen, small-town audience to go to a BookMyShow or Paytm to book tickets. They come on the day, they pick up the tickets and walk in. So going by the buzz that both the films have, I am sure both the films will have an equal opening and will do very well amongst the audience they are catering too.”
Akshaye further added that, “Both the films should get about 3000 screens pan-India. Having said that I think 70 per cent of Ae Dil Hai Mushkil‘s business will be from multiplexes and 70 per cent of Shivaay‘s business will probably happen out of single screens. Again coz of the audience they cater too. So I think it is going to a Happy Diwali for everyone as there is some film for everybody to watch.”
‘Ae Dil Hai Mushkil’ and ‘Shivaay’ will be releasing on October 28.
Here is wishing both the films all the best and hope this Diwali brings a smile to the makers and cast of ‘Ae Dil Hai Mushkil’ and ‘Shivaay’.
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