Shah Rukh Khan and Alia Bhatt starrer ‘Dear Zindagi’ is all set to be a trendsetter. Yes, the Gauri Shinde directorial will have no trailer but a series of teasers as a promotional gimmick for the breezy flick. The makers of the film decided on this unique concept to build the viewer interest gradually by inviting them bit by bit into the film.
Speaking on the unconventional approach Gauri Shinde said, “We have decided not to take the conventional route for this movie. We will release small videos titled Dear Zindagi take 1, take 2, take 3 and so on… The idea is to invite the viewer bit by bit into the experience of the film… It was Shah Rukh’s suggestion and I was with him on that.”
Sources revealed Shah Rukh felt that trailers reveal the entire plot or story of the film, which leaves nothing new for the viewers to discover when they enter the theater.
‘Dear Zindagi’ revolves around Alia’s character, Kaira a budding cinematographer, who is in search of a perfect life. The film also stars Kunal Kapoor, Angad Bedi and Aditya Roy Kapur, and an extended cameo by Shah Rukh Khan.
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