Bollywood actor Ranveer Singh has become the blue-eyed boy of Bollywood. He seems to have gained a Midas touch in everything he touches these days. The latest on the hunk is that he is all set to rap for an International menswear brand’s campaign. The song will be used by Jack & Jones for their new campaign named ‘Don’t Hold Back’ and will be featuring the hunk who will be endorsing the product as their brand ambassador.
Sources said, “The brand on Wednesday announced a new campaign featuring Ranveer Singh as their new brand ambassador. To kick start the campaign, the brand along with the actor have worked on a song titled ‘Don’t hold back’, written and sung by Ranveer himself. The peppy number is an invitation to the listeners to display their individuality and inner strength.”
Ranveer Singh added, “‘Don’t Hold Back’ is a strong message that I believe will resonate with the youth of the nation. It’s a message that, I believe, echoes the vibe and attitude of our youth; follow your heart, and stop giving a damn about ‘log kya kahenge’ (what will people say). I am grateful to Jack&Jones for giving me the opportunity to share this bold message with all the young and fearless Indians out there! I have written the lyrics and sung the rap myself, and I can’t wait to see how everyone reacts to the music video.”
The ‘Bajirao Mastani’ star is all set to launch a new outlet of the brand at Bandra in Mumbai on 7th October at 3pm.
Ranveer Singh will soon be seen in Aditya Chopra’s ‘Befikre’ romancing Vaani Kapoor. He will next start work on Sanjay Leela Bhansali’s ‘Padmavati’ that also stars Deepika Padukone and Shahid Kapoor in pivotal roles.
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