The highly awaited trailer of Shah Rukh Khan starrer ‘Raees’ that was to be attached to Karan Johar’s ‘Ae Dil Hai Mushkil’ will now be shown on Shah Rukh Khan’s birthday, i.e. November 2, 2016, if sources are to believed.
This is a smart strategy by SRK as Hrithik Roshan’s ‘Kaabil’ that also releases on January 26, 2017 with ‘Raees’ will be attaching the trailer to Ajay Devgn’s ‘Shivaay’ that is releasing with ‘Ae Dil Hai Mushkil’. Now, that SRK has shifted the date of his trailer, the trailer of ‘Kaabil’ will be attached to both ‘Ae Dil Hai Mushkil’ and ‘Shivaay’.
A source close to a well-known daily said, “SRK and co-producer Ritesh Sidhwani do not want any comparisons made with any other film. So, they will release their trailer a few days after Kaabil. But the bigger worry for SRK isn’t Kaabil as much as it is the trailer of Aamir Khan’s Dangal (also out on Diwali). Not just that, Aamir will also release the trailer a few days before Diwali, so there is double the buzz. Shah Rukh wants the hype around those two trailers to end before he releases his film’s trailer the week after. He will screen the trailer for the media in the day, release it on social media after that and at night, his close friends will get to watch it at his birthday bash at his residence, Mannat.”
Pakistani actress Mahira Khan who is all set to debut in Bollywood with the movie will not be there for the event owing to the Pakistani actors ban. Added the source, “While the producers of Raees are worried about their release on January 26, their publicity and promotions are on track.”
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