Shah Rukh Khan and Pakistani actress Mahira Khan starrer ‘Raees’ is highly anticipated for several reasons. The teaser of the movie was launched more than a year back. Now, the trailer of the movie will finally arrive in the first week of December. King Khan has lavish plans for the trailer of ‘Raees’. The actor has planned an interesting strategy. He will be targeting not one, but nine cities for the gran trailer launch of ‘Raees’.
An insider from a daily said, “Shah Rukh and his film’s team wanted to come up with a unique strategy to reach out to as many fans as possible. That’s when they hit upon this idea of streaming trailers directly to the screens. The team is confident that the trailer will catch on with people across the board. A lot of thought has gone into choosing the cities, as the makers want to reach out to people across the country.”
Shah Rukh Khan also spoke about the same. He said, “We wanted to reach out and engage with a pan-India audience, rather than confining it to just a single city. We are really excited to interact with thousands of people across cities, big and small, simultaneously by having a live chat with audiences in cinema.”
After hearing these plans, the excitement over the trailer has doubled up all the more. ‘Raees’ directed by Rahul Dholakia also stars Nawazuddin Siddiqui and will be releasing on January 26, 2017.
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